Privacy Notice

Last updated September 27, 2024

Thank you for choosing to be part of our community at Axelera AI B.V. (“Company,” “we,” “us,”or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices concerning your personal information, please contact us at info@axelera.ai.

This privacy notice describes how we might use your information if you:

Visit our website at https://www.axelera.ai
Purchase our products online via our Webshop
Engage with us in other related ways ― including any sales, marketing, or events

It also applies to data processed via our social media pages.

In this privacy notice, we refer to:

“Website,” we are referring to any website of ours that references or links to this policy
“Webshop,” we are referring to our official Webshop
“Social Media Pages”, we are referring to the official Social Media Pages we operate on Facebook, Instagram, LinkedIn, Youtube, and X (Twitter).
“Services,” we are referring to our Website, Webshop, Social Media Pages and other related services, including any sales, marketing, or events

The purpose of this privacy notice is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

Please read this privacy notice carefully, as it will help you understand what we do with the information that we collect.

What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website, or otherwise when you contact us. The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

Personal information directly provided by you

Contact Data such as name; job title; phone number; email address; mailing address; contact preferences
Order Data such as purchasing history on the Webshop
Payment Data such as bank details; credit card number; billing address
Marketing Data such as marketing preferences
Inquiries and Claims Data such as details about returns and exchanges
Messages and Contact Forms Data such as the content of communications that you have sent us, including through Customer Portal
Product Reviews Data such as the personal data you may share while providing a product review
Proof of Eligibility For Priority Accounts such as relevant contracts, work IDs

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information we collect about you

Information automatically collected

In Short:Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, and other technical information. This information is primarily needed to maintain the security and operation of our Website and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity on the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take, such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’) and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model internet service provider and/or mobile carrier, operating system and system configuration
Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device. Note however that if you choose to opt-out, you may not be able to use certain aspects of the Services.

Social media platforms

Social media platforms share information, which is typically aggregated and does not include personal information, with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policy and settings.

The information we collect includes:

Social Media Data such as your social media handle and activity on our Social Media Pages

How Do We Use Your Information?

In Short:We may process your information for purposes described below based on the following legal bases:

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate Business Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Fulfillment of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Compliance with Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

The specific processing grounds we rely on are indicated next to each purpose listed below.

In legal terms, we are generally the “data controller” under European data protection laws since we determine the means and/or purposes of the data processing we perform. However, if your company is a business customer with whom we have entered into a data processing agreement for the provision of corporate services, then your company would be the “data controller” and we would be the “data processor” under European data protection laws since we would be processing data (that may happen to include your personal data) in accordance with your company’s instructions.

We use the information we collect or receive:

To send administrative information to you.
We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
Data processed: Contact Data.
Legal basis for processing: the fulfilment of our contract with you, legitimate business interest to promote the same and similar products.

To provide access to our Website and enhance user experience.
We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
Data processed: Log and Usage, Device, and Location Data.
Legal basis for processing: legitimate business interest to improve quality of service.

To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
Data processed: Order and Payment Data.
Legal basis for processing: the fulfilment of our contract with you, and compliance with our legal obligations.

To respond to legal requests and prevent harm.
If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
Data processed: all categories as applicable.
Legal basis for processing: compliance with our legal obligations.

Fulfill and manage your orders.
We may use your information to administer prize draws and competitions when you elect to participate in our competitions.
Data processed: Contact, Order, and Payment Data.
Legal basis for processing: the fulfilment of our contract with you, and compliance with our legal obligations.

Administer prize draws and competitions.
We may use your information to fulfil and manage your orders made through the Website.
Data processed: Contact and Marketing Data.
Legal basis for processing: the fulfilment of our contract with you, legitimate business interest to promote our products through draws and competitions.

To deliver and facilitate the delivery of services to the user.
We may use your information to provide you with the requested service.
Data processed: Contact, Order and Social Media Data.
Legal basis for processing: the fulfilment of our contract with you, compliance with our legal obligations, and legitimate business interest to improve the quality of service.

To respond to user inquiries/offer customer/user support and manage potential claims.
We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
Data processed: Contact, Order, Inquiries and Claims, Messages and Contact Forms, and Product Reviews Data.
Legal basis for processing: the fulfilment of our contract with you, compliance with our legal obligations, and legitimate business interest to improve the quality of service.

To manage our Customer Portal and customer accounts should you or your company create one.
Data processed: Contact, Social Media, Proof of Eligibility Data For Priority Accounts Data.
Legal basis for processing: the fulfilment of our contract with you, legitimate business interest to promote our products.

To send you marketing and promotional communications.
We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you.
Data processed: Contact, Order, Marketing, Social Media Data. We also collect cookie data when you visit our Website and Webshop.
Legal basis for processing: Informed consent and legitimate business interest to promote our products.

You can opt out of our marketing emails at any time (see the “What Are Your Privacy Rights?” below).

Deliver targeted advertising to you.
We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.
Data processed: Contact, Order, Marketing, Social Media Data. We also collect cookie data when you visit our Website and Webshop.
Legal basis for processing: Informed consent and legitimate business interest to promote our products.

For analytics.
Data processed: Typically, aggregated data that may not be linked to you, however, we may use Order Data.
Legal basis: legitimate business interest to improve quality of service.

Who Will Your Information Be Shared With?

In Short:We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
Business Partners. We may share your information with our business partners to offer you certain products, services or promotions.
Business Transfers. We may share or transfer your information in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include:
- Website Hosting Service Providers
- Sales & Marketing Tools
- Performance Monitoring Tools
- Data Analytics Services
- Communication & Collaboration Tools

Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safeguard your personal information. This means they cannot do anything with your personal information unless we have instructed them to do it. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

Do We Use Cookies And Other Tracking Technologies?

In Short:We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To opt out of interest-based advertising by advertisers on our Website visit http://www.aboutads.info/choices/.

Is Your Information Transferred Internationally?

In Short:We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States and Germany. If you are accessing our Website from outside the United States and Germany, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see

“Who Will Your Information Be Shared With?”

above) in the United States, United Kingdom, Germany, Netherlands, and other countries.

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

European Commission’s Standard Contractual Clauses: We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

How Long Do We Keep Your Information?

In Short:We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How Do We Keep Your Information Safe?

In Short:We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website and Webshop is at your own risk. You should only access the Website and Webshop within a secure environment.

What Are Your Privacy Rights?

In Short:In some regions, such as the European Economic Area (EEA) and the United Kingdom (UK), you have rights that allow you greater access to and control over your personal information.

In some regions (like the EEA and UK), you have certain rights within the conditions/limitations set out in applicable data protection laws. These may include:

Right to information.You may request further information on our use of your personal information.
Right of access.You may request to receive a copy of your personal information.
Right to rectification. You may request us to correct your personal information if it is incorrect or incomplete, e.g. to change your details on your account.
Right to erasure.You may request the erasure of your personal information.
Right to restrict processing.You may request us to suspend our processing of your personal information.
Right to data portability.You may request to obtain your personal information that you have provided to us in a format that enables its transfer to another organization.
Right to object to processing.You may request us to stop particular processing of your personal data.
Right not to be subject to automated decision making.

To make a request to exercise your right, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled “Contact Details About This Notice”.

If you are a resident in the EEA or the UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:
https://www.edpb.europa.eu/about-edpb/about-edpb/members_en#member-at
https://ico.org.uk/global/contact-us/contact-us-public/

If you are a resident in Switzerland, the contact details for the data protection authorities are available here:
https://www.edoeb.admin.ch/edoeb/en/home.html

Do We Make Updates To This Notice?

In Short:Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes on our Website or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

Contact Details About This Notice

If you have questions or comments about this notice, you may email us at info@axelera.ai or by post to:
Axelera AI B.V.
Att.n to legal dept.
High Tech Campus 5, EINDHOVEN, Noord-Brabant, 5656 AE, Netherlands

If you are a resident in the European Economic Area, the “data controller” of your personal information is Axelera AI B.V.

Axelera AI B.V. has appointed Fabrizio Del Maffeo to be its representative in the EEA.
You can contact them directly regarding the processing of your information by
Axelera AI B.V.,

by email at info@axelera.ai,

or by post to:
High Tech Campus 5,
EINDHOVEN,
Noord-Brabant,
5656 AE,
Netherlands